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Slack, first released in 2013, has essentially ushered employer-sanctioned social media into the workplace.
At some point over the last year, it started to feel, at least in a certain kind of office, as ubiquitous as those other social-media giants.
It’s “cool office culture, available for instant download,” Slate declared two years ago, as the phenomenon was taking hold.
Or, as Ali Rayl, Slack’s director of customer experience, puts it (in faintly depressing terms), Slack allows users to “create the human connection without the human overhead.” Slack’s work chat is the consummation of the open-plan-office dream — an unstructured space where you can share, collaborate, and see what everyone else is working on.
And, “people were getting called ‘dumb sluts’ left and right.” At first, as salespeople started reading, the talk continued, but then the account managers noticed who was joining and began to flee.
(Whether infinite chatty one-line messages are preferable to an overflowing inbox is debatable; for now, though, Slack retains the advantage of novelty.) It integrates the tools you already use, like Google Drive, so you can easily centralize everything.Originally, Slack CEO Stewart Butterfield set out to design games.In 2002, he began work on Game Neverending, an online fantasy video game in which it was impossible for players to win or lose — that project failed, but some of its code gave rise to Flickr.“It was eight account managers, and it was pretty much dedicated to just bashing everybody in sales, from the top, top people, all the way down.” Within two hours, word had spread to the entire sales team, which spent a Friday afternoon reading the channel’s history start to finish.“There was some borderline racist stuff,” she remembers.
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For better or worse, it makes work life more like digital life, albeit a digital life where you can also smell what everyone else is eating for lunch.